KALLISTA RE-LAUNCH AIMED AT IMPROVED DEALER SERVICE - SIMPLIFIED PRODUCT LINE SUPPORTED BY NEW PROGRAMS
SAN LEANDRO, CA (April 3, 1997) -- At the Kitchen & Bath Industry Show in Chicago, Kallista unveiled a complete product re-launch aimed at improved customer service through a simplified and market-desirable product line. By selecting the best items and adding a wide selection of exciting new additions, the streamlined product offering focuses on providing classic, well-designed kitchen and bath products through its dealer network.
The company's product line now falls into three main collections -- Kallista, Retro Kallista and Decorative Kallista. One-third of the product line is completely new and speaks to the company's tradition of superb styling and enduring value.
According to Christopher Lohmann, General Manager-Kallista, "The new, rejuvenated Kallista offering is the result of sweeping changes to enhance design aesthetics and improve product technology." The company now offers a collection that includes a wide range of distinctive sinks and faucets for the kitchen and bath; an expansive selection of vitreous china lavs, basins and toilets; high-performing and luxurious whirlpools; and two specialty collections -- Retro Kallista and Decorative Kallista.
The simplified product line will be supported by new product literature. In addition, Kallista will support a more selective distribution network.
"We believe that by focusing our resources on those dealers that have shown a commitment to Kallista's broad product offering, we can offer a level of customer service that is unmatched in the industry," said Lohmann.
The infusion of new product, improved technology, a simplified product line and improved customer service positions Kallista as a strong partner for its authorized dealers throughout the world.
For more information on Kallista, kitchen and bath product information or to obtain literature, visit the Kallista web site at http://www.kallista.com.